Tag Archives: Matter

Mitt 2014 i 3 artiklar

Julia Skott på Internetworld bad mig att summera den digitala utvecklingen under 2014 och sia lite om 2015. Det blev ett bra tillfälle för mig att sammanfatta mitt eget år, vilket man säkert kan läsa mellan raderna även i artikeln. Mitt jobbår sammanfattas nämligen ganska bra genom den och två andra artiklar jag medverkat i under året.

Screen Shot 2015-01-03 at 13.27.28Internetworld, 2014-12-23

“Tiden är äntligen förbi då man kan förlita sig på köpta reklamplatser! I stället har flera svenska företag tagit steget fullt ut och börjat jobba redaktionellt med innehåll i sina digitala kanaler. Flera jämför sig redan med mediehus.”

Precis den utvecklingen har jag ju varit med och drivit genom mitt arbete på content marketing-byrån Matter. I mitten av året slutade jag dock som strateg och Vice VD där och skrev en text om hur jag tillsammans med företaget har växt under min tid där. Det blev ett känslomässigt avslut efter en väldigt fin tid ihop.

Super Matter, 2014-08-18

“Förhållandet mellan kanalägare, innehållsproducenter och publiken kommer att fortsätta att förändras drastiskt. Vi kommer att se ännu fler personaliserade upplevelser som bygger på analys av alla de data som vi som publik lämnar efter oss.”

“Innehållsproducenter kommer att ha ännu svårare att kontrollera hur deras innehåll sprids och presenteras.”

Precis den här utvecklingen sitter jag nu mitt i som Digital strateg på SVT i Malmö. Mitt jobb handlar övergripande om att bidra till att säkra att SVT Malmö även i vår digitala framtid producerar innehåll som engagerar publiken och som uppfyller vårt public service-uppdrag. När jag började på SVT så gjordes en intervju med mig där jag berättade om mina förväntningar på nya jobbet och utmaningarna jag såg framför mig.

Screen Shot 2015-01-03 at 13.33.12Vi på TV, 2014-09-10

Artikeln i Internetworld avslutas med vad jag hoppas på under 2015. Gott nytt år!

Samma tendens som drabbar övriga samhället drabbar oss också på nätet. Det gäller bland annat de ökade klyftorna i samhället. Tillgången till internet är i dag utbredd, men skillnaden på hur vi använder nätet är fortfarande stor. Till exempel använder högutbildade i större utsträckning internet för att söka information och fakta än vad lågutbildade gör (Svenskarna och internet 2014). Det bidrar knappast till ökad samhörighet. Jag hoppas att vi under 2015 ser fler digitala initiativ som hjälper oss att överbrygga de klyftor vi lever med i dag!”

“Pastries, demons and what I learned at Matter”

johan-blog

Den här texten publicerades första gången på Matters blogg Super Matter i samband med att jag slutade där.

Johan Widerholm has played an instrumental role in forming Matter. As COO he has handled big accounts, created major strategies and, not least importantly, led the team towards greater professionalization.

Due to an offer he couldn’t refuse, the time has now come for Johan to leave us for the exciting position as Digital Strategist at SVT, the Swedish public service television company. But first, here’s the story of his years with us.

“During my three years at Matter we both have grown. Matter has become three times as large in number of employees, turnover and offices, and I have gone from being a communication strategist without experience of the advertising industry to become a COO, in swedish “vice vd”, leading major strategic projects.

Learning by googling

After having recently left the music venue Mejeriet as Program & Marketing Director in 2011, my first assignment for Matter was E.ONs Sweden’s Largest Energy Experiment. The feeling of coming from the DIY culture of the music business to one of Sweden’s largest utility companies and their prominent agencies was both exciting and scary.

At meetings I drew a vertical line in the margin of my notebook and filled the column with titles and names of people and concepts that I googled, if not during, then after the meeting. I learned what CTO and native advertising means and who Joe Pulizzi and Filip Nilsson are.

Growing by leadership

As Matter grew I became a part of the management team and later COO. For me, leadership is largely about creating the right conditions for the team, whether it is about time, competence or just coffee and vegan pastries. The right conditions allow one to have fun at work, making it a lot easier to do a good job.

I have had the chance to try my leadership together with my colleagues and I learned a lot. I am very grateful for that. Of course there has been bumps along the road, especially the physical distance between me in Malmö and the teams in Göteborg and Stockholm has sometimes been hard to bridge.

Professionalization by organizing

As Matter developed, the need of professionalization of both the company and me increased. Inside me there is a demon that demands structure and efficiency. Despite our daily battles it has contributed in the process of creating routines and control which has helped me handle tight project plans and has given some structure to today’s organization of Matter.

An important part of our progress are the Matter Days that I have led, together with our CEO, Mathias. It is our constantly ongoing internal conference where much of the Matter we see today has been built. It’s partly knowledge sharing to grow the collective brain and partly working together on issues such as roles, culture, clients and organization. I’m very proud of what we have accomplished together during those days.

I am now leaving a company that has a grown a lot, but is also well equipped and structured to take on the challenges ahead. The only thing that remains for me is to take a bow and say thank you to all colleagues, clients and partners for the time we’ve spent together. It is you all, that made ​​me grow.

And one last thing, below are three tips on how to restrain the demon of efficiency. If you use any of it, do it with caution, or the risk is that you may be perceived as excessively structured. Remember the fun.

Johan Widerholm


3 tools to restrain the demon

Much of what I do to restrain my demon is based on stuff I’ve taken from theories as Getting Things Done to focus on the right things, Zero Inboxing to handle my emails, Scrum and LEAN to organize etc.

1. Notification off

I have turned most of my notifications off: sounds, flashes, red icons etc. Instead I check the channels I use (mail, Skype, Twitter etc.) when I am between tasks. By turning them off I get more focused in my process and I don’t get disturbed by others that need my attention. Disruptions often delay processes since you need to find your way back to the focus you just had. And it is almost never as urgent as it seems.

2. Zero inbox

I strive to keep my inbox empty. I check my mail as few times as possible during the day (remember, no notifications!), sometimes as little as three times. Mails that can be answered very quickly is answered and mails that neither needs an answer nor action is archived. Mails that calls for an answer and/or an action is made into a tasks and put in a list in the Wunderlist-app.

3. Lists and calendars

I got three lists in Wunderlist to keep track on what to do and my priorities it is. One of them is just for the present day to keep it clear from tasks that is not on a tight schedule but could easier be dealt with. It minimizes the risk that I handle them instead of the hard task that really needs my attention. To make sure I got the time to take care of todays tasks I estimate the time they will take and I schedule them in my Google Calendar. Most tasks take more time than considered and coffee breaks are well needed.